weyward
Multi-Channel campaign
Project Details
Client:
HarperCollins Publishers Australia
Skills
Photoshop, Illustrator, Indesign, After Effects, Print Production
Dymocks Window Campaign
This covered a poster, window decal, hanging mobile and placement mock-up. I pitched several "Discover the power of being Weyward" poster directions before landing on the final line.
Shopalive Animation
Built an animated shopalite plus a static print version, refining reviewer name sizing and matching a brighter pink background across cuts, plus a longer versions for social media. The trickiest part was colour: it read well on screen but flattened once converted to CMYK, so I corrected it from the print side.
Book Buzz Static Banner Suite
Produced five static web banners to match reference examples, confirmed sizing and produced a second pink colourway of the set.
