THE MODERN

Cover Reveal Trailer
Pitched two creative directions for an Instagram cover reveal — commuters walking past a platform poster that morphs into cover copy — then built it out using sourced stock footage, adding a subtle train-audio track for atmosphere. Iterated the still frame through a couple of options, added a blurred figure from the trailer into the final pick, and resized everything for Stories, later swapping in the correct Scribner logo.

Book Trailer, Out of Home Advertising
The Trailer became the base for a family of assets rather than a single deliverable — adapted for social medias sizes and Dymocks' 4K window display, plus in-store digital screens, with review quotes swapped in and resized as the publisher tested which would land best. When the title looked set for a #1 chart debut, I adapted the same animation at short notice to add a "#1 Bestseller" roundel, plus a matching static pack-shot asset — extending the concept in real time to match how the book was performing...

Point of Sale Suite
Delivered a full POS suite — dumpbin header card, 3-piece hanging mobile, bookmark, and pillar and A1 posters — scoping sizes and templates from scratch (mobile piece dimensions, hole-punch placement, pillar proportions) before rolling a late-added review quote consistently across every piece in the set.

Conference Screens
Quoted and produced three landscape video loops for a conference display (an 85" cover reveal screen plus two 55" rotating-copy panels), working through screen sizing, commuter footage and looping logistics with the client — including troubleshooting playback once she found the TVs couldn't loop natively.