Storm child

Bus Wrap
Working from Storm Child's cover art, I developed roughs for both vehicle sides before the layout was locked, then refined the design once the kerbside was confirmed as the stronger canvas for the 20th-anniversary backlist display. I then recreated the artwork to be used for large format, and worked through the technical specs for a full bus wrap — safe areas, panel breaks — building mock-ups to test what could realistically sit where and taking pedestrian and driver views into account before finalising art for print.

Book Trailer, Out of Home Advertising
The Trailer became the base for a family of assets rather than a single deliverable — adapted for social medias sizes and Dymocks' 4K window display, plus in-store digital screens, with review quotes swapped in and resized as the publisher tested which would land best. When the title looked set for a #1 chart debut, I adapted the same animation at short notice to add a "#1 Bestseller" roundel, plus a matching static pack-shot asset — extending the concept in real time to match how the book was performing...

Quote Cards, Web Assets, EDM Assets
For paid social, I cut numerous shorter pre-order videos and quote cards from the teaser in various social formats. For the author website, I built a repeatable module system — thumbnail/header plus social tiles — across author tour, extract, Q &A and book club guide content, so future titles could drop into the same format quickly.

20-Year Retrospective
This was a culmination of revisiting and re-editing elements from trailers I'd created for Robotham's earlier titles, compiling review quotes, imagery and footage from various events and social feeds, and creating a single piece that traced the author's backlist alongside the new release — connecting the campaign for Storm Child to two decades of his previous work.